Serena H. Kramer
Champion of Quiet Revolutions
I strive to operate at the intersection of hard empathy and heavy systems, bridging the gap and helping the people it impacts. I am grounded in the belief that small, consistent acts of courage can dismantle the biggest barriers. I’m here to turn the struggle into stamina and champion the quiet revolutions that turn strength into resilience.
​​​EDUCATION
Student: Master of Social Work
University of Georgia, 2025-2028
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Bachelor of Arts (Honors): Advertising & Public Relations
University of Central Florida
Bachelor of Arts (Honors): Music
Rollins College
EXPERIENCE
University and College Educator | 2010 - 2025
Communications, Advertising & PR | 2001 - 2017
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INTERESTS
Professional Calligraphy Artist | 2017 - present
Classical Pianist | Composer
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January 2017 - Present
Calligraphy by Serena
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Specializes in copperplate calligraphy with bespoke inks and expressive flourishes for events, envelopes, and custom artwork worldwide
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Combines traditional copperplate calligraphy technique with experimental illustration to create one-of-a-kind calligraphic designs
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Collaborated with luxury and hospitality brands including Versace, Jimmy Choo, Disney, Kessler Hotels, Marriott Hotels, Microsoft, and boutique advertising agencies
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Active member of IAMPETH, sharing her love of penmanship and historical lettering with a broader community
July 2018 - June 2025
ONLINE FACULTY
The Los Angeles Film School
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Taught college-level courses in advertising and branding for graphic design students
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Hosted global guest speakers via Zoom to connect students with industry professionals and real-world design insights
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Used networking skills to expand students' understanding of current trends and the global design industry
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Helped students build strong creative strategies and develop standout campaigns
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Made complex concepts easy to understand through clear, engaging online lessons
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Brought real-world agency experience into the virtual classroom
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Mentored students who went on to win awards, including at The Los Angeles ADDY Awards from 2019 - 2025
August 2010 - July 2018
ASSOCIATE COURSE DIRECTOR
Full Sail University
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Taught core music theory concepts in an online Music Production program using Logic Pro X and Sibelius, blending classical training with real-world industry tools
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Created interactive video assets and curriculum materials that elevated student engagement and supported asynchronous learning
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Applied expertise in show production and classical piano to connect students with current trends in live entertainment and performance
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Balanced multiple tasks with precision and adaptability, anticipating student and faculty needs while maintaining high-quality instruction
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Championed a student-centered approach, building strong rapport with diverse learners in both campus and remote settings
May 2012 - January 2017
DIRECTOR OF MARKETING & PUBLIC RELATIONS
Float For Life
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Led creative public relations campaigns that boosted awareness for Florida’s waterways and secured media coverage for key events
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Directed marketing communications, resulting in a 50% increase in social media followers and a 35% rise in event registrations
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Managed social media strategy and content creation, increasing engagement by 180% across major platforms
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Built strategic partnerships with community and educational organizations to support environmental programming
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Composed original music and produced multimedia content to enhance campaign storytelling and outreach
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Coordinated keynote events with speakers like Alexandra Cousteau, elevating the nonprofit’s visibility and impact
2001 - 2012
COMMUNICATIONS
ADVERTISING & PR
Additional Experience
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Managed client relationships and led creative SEO campaigns as Account Executive at Energy Multimedia
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Helped Elite Business Productions (now Red Rocket) win 9 Stevie Awards by fostering team harmony and strong collaboration
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Served as Communications Specialist for Central Florida Performing Arts Alliance, driving community engagement through multimedia campaigns
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Used empathy and insight into human motivation to inspire artistic collaboration and unite the community around creative projects
AWARDS
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Outstanding Faculty, Full Sail University, Music Production
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Exemplary Service, Rollins College School of Music
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9-time Stevie business award winner
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Outstanding Future Public Relations Professional, Florida Public Relations Association
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Collegiate Scholar, Golden Key International Honour Society
