Champion of Quiet Revolutions

EDUCATION
Student: Master of Social Work
University of Georgia, 2025-2028

Bachelor of Arts (Honors): Advertising & Public Relations

University of Central Florida

Bachelor of Arts (Honors): Music

Rollins College

EXPERIENCE

University and College Educator | 2010 - 2025

Communications, Advertising & PR | 2001 - 2017

Calligraphy Artist | 2017 - present

Classical Pianist | Lifelong

CV: Image

January 2017 - Present

CALLIGRAPHY ARTIST

Calligraphy by Serena

Specializes in copperplate calligraphy with bespoke inks and expressive flourishes for events, envelopes, and custom artwork worldwide
Combines traditional copperplate calligraphy technique with experimental illustration to create one-of-a-kind calligraphic designs
Collaborated with luxury and hospitality brands including Versace, Jimmy Choo, Disney, Kessler Hotels, Marriott Hotels, Microsoft, and boutique advertising agencies
Active member of IAMPETH, sharing her love of penmanship and historical lettering with a broader community

July 2018 - June 2025

The Los Angeles Film School

Taught college-level courses in advertising and branding for graphic design students
Hosted global guest speakers via Zoom to connect students with industry professionals and real-world design insights
Used networking skills to expand students' understanding of current trends and the global design industry
Helped students build strong creative strategies and develop standout campaigns
Made complex concepts easy to understand through clear, engaging online lessons
Brought real-world agency experience into the virtual classroom
Mentored students who went on to win awards, including at The Los Angeles ADDY Awards from 2019 - 2025

August 2010 - July 2018

Full Sail University

Taught core music theory concepts in an online Music Production program using Logic Pro X and Sibelius, blending classical training with real-world industry tools
Created interactive video assets and curriculum materials that elevated student engagement and supported asynchronous learning
Applied expertise in show production and classical piano to connect students with current trends in live entertainment and performance
Balanced multiple tasks with precision and adaptability, anticipating student and faculty needs while maintaining high-quality instruction
Championed a student-centered approach, building strong rapport with diverse learners in both campus and remote settings

May 2012 - January 2017

Float For Life

Led creative public relations campaigns that boosted awareness for Florida’s waterways and secured media coverage for key events
Directed marketing communications, resulting in a 50% increase in social media followers and a 35% rise in event registrations
Managed social media strategy and content creation, increasing engagement by 180% across major platforms
Built strategic partnerships with community and educational organizations to support environmental programming
Composed original music and produced multimedia content to enhance campaign storytelling and outreach
Coordinated keynote events with speakers like Alexandra Cousteau, elevating the nonprofit’s visibility and impact

2001 - 2012

Additional Experience

Managed client relationships and led creative SEO campaigns as Account Executive at Energy Multimedia
Helped Elite Business Productions (now Red Rocket) win 9 Stevie Awards by fostering team harmony and strong collaboration
Served as Communications Specialist for Central Florida Performing Arts Alliance, driving community engagement through multimedia campaigns
Used empathy and insight into human motivation to inspire artistic collaboration and unite the community around creative projects

Outstanding Faculty, Full Sail University, Music Production
Exemplary Service, Rollins College School of Music
9-time Stevie business award winner
Outstanding Future Public Relations Professional, Florida Public Relations Association
Collegiate Scholar, Golden Key International Honour Society

CV: CV